Established in 1983

Privacy Policy

The following privacy policy applies from the 16th May 2018:

1. What do you do with my personal data?

We use your data to provide you with great services. That includes doing things like:

Improving our products and services for you, performing market research to understand our customers’ views and personalising our experiences to make our service more intuitive & engaging: Providing you with the products and services you have selected, keeping you up-to-date and informed and responding to your enquiries such as notifying you when your equipment, where applicable, may be due for a service. Legal, regulatory or business reasons, such as assisting with crime and fraud prevention, assessing credit risk when provisioning loans and ensuring we provide the products and services you have selected.

We may use information about you to:

  • Improve our products and services
  • Enhance and personalise the products and services that we offer you and to develop new products and services
  • Perform analysis and research and monitor usage behaviour
  • Provide you with services and information
  • Provide you with the products and services you have selected and to manage your account with us
  • Provide you with access to parts of this site
  • Contact you if necessary
  • Tell you about any new services or functionality (e.g. the introduction of a new product)
  • Market our products and services to you
  • Send you information about our products and services by email or other means if you have opted into receiving relevant marketing communications.
  • Send you information about products and services offered by other companies that we think you might be interested in if you have opted into receiving relevant marketing communications.
  • Satisfy our legal, regulatory and business requirements.
  • Help us keep your account safe e.g. checking your identity.
  • Investigate any complaints or other enquiries that you raise.
  • Assess credit risk, assess the provision of loans, debt tracing, debt recovery, credit management and crime, fraud and money laundering detection and prevention.
  • We will not disclose your personal information or information about your usage of our services to third parties.
  • To provide you with targeted CES or third-party offers, promotions or commercial communications if you have opted in to receiving relevant marketing communications
  • To give them a better understanding of our business; and/or
  • To provide you with products and services or to improve the products or services you are already receiving.

We are allowed to use your information in these ways because:

  • We need it to provide you with products and services and to manage your account with us.
  • We need to use some of your information to comply with legal and regulatory obligations (such as legal obligations)
  • We have a legitimate business interest in some uses of your information (such as conducting market research); and/or
  • You may have given your consent to us to use your data for certain activities, e.g. marketing communications.

2. How long will you keep my personal data?

We keep information while you’re our customer and after you’ve left us.
We use your information to provide you with the products and services you have selected and for a variety of other reasons.
For example, we might need to sort out disagreements, stop fraud and abuse, prove that you had an account with us or follow our legal obligations. Or the police may need it as evidence. We may also keep information about how you use our products or services.
In each case, the length of time that we need to keep the information may be different, but we will only keep the information for as long as we need it.

3. Who do you share my personal data with and why?

We will share your information in the following situations:

  • With partners, suppliers, agents and subcontractors who help us deliver the products and services you’ve chosen to use
  • When you have provided your consent
  • When we have legal or regulatory requirements such as a request from the competition authority, law enforcement agency or a credit reference agency.
  • With any relevant public authority or law enforcement agency
  • With any debt collection agency or credit reference agency
  • Where there is a change (or prospective change) in the ownership of CES to new or prospective owners. In these circumstances, we would require them to keep it confidential.
  • Where we (or an affiliate processing your data on our behalf) are required to do so by law, regulation or legal proceedings.
  • Where we believe it is necessary to protect CES or third-party rights and property.
  • Where you give us false or inaccurate information and/or we identify or suspect fraud.
  • In response to a valid, legally compliant request by a competent authority
  • During emergencies when we believe physical safety is at risk
  • In response to a complaint that you have breached the services terms & conditions or any other product or service terms.

4. What data do you hold about me? (and how do you get it?)

We collect information in two ways:

  • Directly from you, such as information filled in within application or registration forms, surveys and community posts.
  • From 3rd parties, such as information from credit reference agencies and fraud protection agencies.

Your contact information, including name, address, email address and telephone number; Your order history, including hires, purchases and returns;
Your payment details, including debit or credit card details, banking details and Paypal details; Your Community interactions, including posts and comments;
Your communications with us, including requests and complaints; Your activity/interactions on our website; Your Internet Protocol (IP) address;

5. What rights do I have?

You have the following rights:

  • To be informed about how we use your personal data (the purpose of this Privacy Notice)
  • To update your personal data. You can update or amend your information by visiting the My Account section of the CES Hire website. For data not updateable through My Account, you will need to contact us;
    To ask us to delete your personal data. However, there may be circumstances where we are legally entitled to retain it.
  • To get a free copy of your personal data. A subset of your data (limited to data that you have provided to us) is available in a machine-readable format if required
  • To object to the processing of your data and have it restricted. There may be circumstances where you ask us to restrict the processing of your information, but we are legally entitled to refuse that request.
  • To review some automated decision-making or profiling (automated processing to determine certain things about you)
  • The right to make a complaint to the Information Commissioner ( if you think that any of your rights have been infringed by us.

To exercise any of your rights, you will need to contact our customer services team (online request forms for this will be available from the 25th May 2018). You will need to provide the following information so that we can verify your identity:

  • a colour copy of the account holder’s passport, driving licence, birth certificate or utility bill
  • Hire agreement reference (if your request is related to hiring equipment).
    CES are required to respond to your request within 1 month. Where requests are complex and excessive, CES is permitted an additional 2 months to process your request. However, in these circumstances, we would provide an update on your request within 1 month of receiving it. When requesting a copy of your personal data, you can also do this via post.
    CES reserve the right to charge an admin fee or refuse a request where requests for data are clearly unreasonable or excessive, particularly if they are repetitive.

6. How do I change my marketing preferences?

You can also opt out of marketing communications by following unsubscribe links at the bottom of any marketing emails or text messages received from CES.
We will never give your personal data to a third party for marketing unless you have expressly given us your permission.

7. How do you ensure my data is secure?

CES is committed to keeping your data secure. We use a variety of security technologies and procedures to help protect your personal data from unauthorized access, use or disclosure.

Security of Communications

Please be aware that communications over the Internet, such as e-mail and webmail, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered – this is the nature of the World Wide Web/Internet. CES cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.
CES Blogs, Chat rooms and Forums
You are reminded that chat rooms and opinion forums are for public discussion. Any personal information that you choose to supply when you participate in these discussions is widely accessible. Never reveal any personal information such as your telephone number, postal or email address when you participate in these discussions.

Users 13 and under
If you are aged 13 or under, please get your parent or guardian’s permission before providing any personal information or before taking part in any discussion. Users without this consent are not allowed to provide us with personal information.

Co-Branded Micro Sites and Third-Party Sites
Some web pages and Micro Websites included within CES websites may be co-branded with third-party names, logos, or properties. These Micro Websites are operated or maintained by or on behalf of CES. While such third parties are sponsors of these web pages or Micro Websites, the third parties do not share in any personally identifiable information collected within those web pages or Micro Websites unless otherwise stated.
This policy does not apply to third-party sites that you may access via our Portals. You should therefore ensure that you are familiar with the applicable third-party privacy policy before entering any personal information on a third-party site.
This policy does not apply to third-party sites operated by those promoting CES.
Non-EEA Use of Information
The information you provide to us may be passed to third parties located outside the European Economic Area. Countries outside the European Economic Area do not always have strong data protection laws. However, we will always take steps to ensure that your information is used by third parties in accordance with this policy. This can be done in a number of different ways, for instance:

  • The country that we send the data to might be approved by the European Commission
  • The recipient company might have signed up to a contract obliging them to protect your information; or
  • The recipient is located in the US and is a certified member of the EU-US Privacy Shield scheme.

In other circumstances, the law may permit us to otherwise transfer your information outside the EEA. In all cases, however, we will ensure that any transfer of your information is compliant with data protection law.

You can obtain more details of the protection given to your information when it is transferred outside the EEA (including a sample copy of the contract used with some recipients of your information) by contacting us.

8. What else can I do to ensure my data is secure?

Along with a section on Privacy, Get Safe Online has plenty of other good advice about protecting yourself online

9. How can I contact you?

If you would like more information or would like to raise any queries with us in relation to your information, you can contact us by writing to the Data Protection Officer at:

Data Protection Officer

CES Hire Ltd.

Unit F Lincoln Road

Cressex Business Park

High Wycombe


HP12 3RH

10. Changes to this Privacy Notice

We will check this policy from time to time and post any changes here.
We may also let you know about these changes by email, voicemail or text. 

11. Resolving Privacy Issues

We will always try our best to resolve any data privacy issue you may have. You have the right to refer any data privacy issue to the Information Commissioner’s Office at any time.

Privacy and Data Security measures taken

CES are responsible for any transaction taking place on our website. Upon payment, the customer will be transferred securely to a secure payment page powered by TakePayments.

CES Hire Ltd. do not store any bank or credit/debit card details entered. All transaction information passed between our website and the TakePayments System is encrypted using 128-bit SSL certificates. No cardholder information is ever passed unencrypted. You can be completely secure in the knowledge that nothing passed to TakePayments can be examined, used or modified by any third parties attempting to gain access to sensitive information. 3D Secure – 3-D Secure is a protocol designed to be an additional security layer for online credit and debit card transactions. On payment, you will be redirected through the ‘3D Secure gateway’ and, depending on your settings asked to fill in your password to complete the transaction.

Privacy Statement

CES do not store or handle Credit/Debit card details directly, and this information is not stored within our databases. We will share information with TakePayments only to the extent necessary for the purposes of processing payments you make via our website. CES does not share any customer information with other organisations.

For more information on TakePayments privacy policy, click here to read the full Privacy Policy.


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